Following nearly a years work by Kristján Gunnar Kristjánsson <kristjan@lumex.is> the Icelandic consumer authority have banned Osram from claiming that CFLi are environmentally friendly and that an 11W CFLi is equal to a 60W incandescent lamp. The decision was handed down yesterday and as soon as it is translated I will be posting it on here. Now, who is going to make a similar complaint to the Advertising Standards Authority in the UK?
Here is a translation of the decision, the full text is available as a PDF in the downloads page:
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Decision
Johann Olafsson & Co. inc, Krókhálsi 3, Reykjavik, has by declaring that energy savers are environmentally friendly in an advertising brochure about OSRAM energy savers broken against 5th article, 2nd paragraph of 6th article, 1. paragraph of 8th article and 2 paragraph of 9th article of law no . 57 from 2005 about supervision of business practices and marketing.
Johann Olafsson & Co inc. has by suggesting in an advertising brochure about OSRAM energy savers that 11W energy savers give out comparable light quantity to 60W incandescent light bulbs broken against 5th article, 2nd paragraph of 6th article, 1st paragraph of 8th article and 2 paragraph of 9th article of law no 57 from 2005 about supervision of business practices and marketing.
With reference to 2 paragraph of 21st article of b law no 57 from 2005 on supervision of business practices and marketing is Johann Olafsson & Co. prohibited to publish advertising and statements saying that energy savers are environmentally friendly and prohibited to publish advertising where it is suggested that 11W energy savers give out an equivalent light quantity to 60W incandescent light bulbs.
The ban takes effect on the publishing of the ruling. If the ruling is not adhered to it can be expected that decision on fines will be taken, based on IX chapter of law no 57/2005 on supervision of business practices and marketing.
consumer agency March 26th. 2010
Tryggvi Axelsson
Director